The Summary Lead
…is a formulaic encapsulation of hard news that offers the most pertinent info needed to understand the story, such as “the 5 Ws and the H.” Active voice, concise language and S-V-O format support the summary lead better than artistry. Though this lead doesn’t offer the writer as much room for expression and creativity,
The Feature Lead
…offers wordsmiths an opportunity to showcase their craft. This lead should use descriptive imagery and intro just enough human interest to draw the reader into the story.
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